< Back to all solutions

Xpert: Ad analyzer (video)

Xpert
Solution
Advertising
& Messaging
Consumer
Experience
Starts at $4,345 Set up in minutes

This Xpert Solution is a quick setup for ad testing that provides your team with automated in-depth reports. Simply upload your creative and any other custom attributes you’d like to test along with aytm's standard metrics.

Let’s find out which videos are the most effective!

LEARN MORE Get Started
What you'll get

This solution generates a Concept Lab report comparing the videos—complete with a narrative that summarizes crucial insights that lead to a final recommendation.

You’ll also receive user and non-user comparisons, as well as conveniently downloadable deliverables like pre-populated .PPTX files, Excel summaries, and other various data formats.

OPEN LIVE REPORT PPTX
Key metrics
This Xpert Solution comes with pre-built, automated reporting for more efficient analysis. Here are the key metrics you can expect to examine for the most relevant results.
  • Appeal
  • Believability
  • Relevance
  • Clarity
  • Likeability
  • Overall attitude
    A composite score of the above individual metrics
  • Open-ended feedback
    Likes, dislikes, and unaided description of the advertisement's main message
Methodology

Here, each respondent will view a single advertisement and rate them according to five standard criteria (how appealing, believable, relevant, clear, and likable it is). They'll also rank any special attributes you’d like them to consider. Then, the respondents will share their thoughts and describe the main message of the ad.

If you show two or more ads (up to 10), we’ll determine the top-ranked by looking at their overall attitude score, as well as how many people agreed with certain attributes.

LEARN MORE Get Started
Related solutions
Back to all solutions
Xpert: Ad creative evaluation
Set up in minutes

Want to easily analyze between 2–100 ad creative images and determine the best-performing ad? This sequential monadic designed survey allows you to collect feedback and explore reactions on attributes like appeal, clarity, and relevance, to your own custom attributes.

Learn how to leverage this solution to understand and evaluate your next round of advertising creative.

Read More Get Started
Xpert: Comparing ad creatives (images)
Set up in minutes

Need to compare six different ad creatives to determine which will be the most impactful to your audience? Utilize a sequential monadic method to discover which ad creative is the favorite among respondents.

Learn more about how this Xpert Solution can determine which ad creative is best received.

Read More Get Started
Xpert: Comparing ad creatives (video)
Set up in minutes

Need to compare six different ad creatives to determine which will be the most impactful to your audience? Utilize a sequential monadic method to discover which ad creative is the favorite among respondents.

Learn more about how this Xpert Solution can determine which ad creative is best received.

Read More Get Started
Xpert: Concept testing (video)
Set up in minutes

Want to test and confirm the potential of up to 100 product or service concepts? This solution helps you determine which concepts are most likely to get people interested in purchasing and which concepts might be more attractive to respondents.

Select a monadic or sequential monadic survey design and explore what makes your concepts appealing by their custom attributes and perceived value.

Read More Get Started
Xpert: Ad analyzer (images)
Set up in minutes

Have advertising images and need to know which will pack the most punch to your audience? Evaluate up to 10 advertising images using a monadic design research method to quickly measure reactions, compare ratings, and confidently choose the best materials for your campaign.

Learn more about how this Xpert Solution provides you with everything needed to make a quick and effective decision.

Read More Get Started
Back to all solutions